The design of cabinet-based X-Ray security screening systems has progressed very little since their introduction. Generally, they are anonymous black boxes with little presence or product identity hidden away in back offices. To strengthen their position in the market 3DX-Ray identified the opportunity for a completely new front of house product aimed primarily at hotels, offices, and museums. Deployed in foyers and reception areas, it was essential this new product complimented the quality of these environments.

3DX-Ray asked Bluefrog Design to develop a unified visual brand language that could be applied to this range and to future products. All within a consistent framework of form, colour, finish and specification reinforcing their position as market leaders.

Throughout the project we applied our extensive human-centred design process. We evaluated the ergonomics, usability, physical and behavioural elements of the product and considered every person involved through manufacture, delivery, installation and servicing to the satisfaction of the end-user.

The challenge with this project was packaging the class-leading technology into a compact form factor, reducing the overall weight through strategic positioning of lead screening without impacting on safety, and optimising the design to bring these elements together in a space-efficient footprint. A rigorous design process delivered a cost-effective solution that pushed the boundaries of metal fabrication, adding form, function and desirability to the AXIS-CXi range.

During this development our team went through the pressures of delivering the project on time whilst in a global pandemic. Working remotely our design engineers successfully completed the detail design, prototyping and DFM phases of the project meeting all the requirements.