How packaging can maximise both product and brand awareness and drive sales.
- G7th The Capo Company
- New packaging range for G7th Capos
Our plan was to unify the design of the packs to maximise the range’s impact on the retailer’s wall, reduce packaging inventory, and differentiate the product types.
The brief was simple: re-design the packaging and product graphics for the complete G7th Capo range. When we started this project G7th produced a range of 20 capos of all different shapes, sizes and colours, and the same was true for their packaging and product graphics. As lovely as each one was, there was no consistency across the pack construction, graphics or brand communication.
Our plan was to unify the design of the packs to maximise the range’s impact on the retailer’s wall, reduce packaging inventory, and differentiate the product types, emphasising the capo as the star attraction. This was achieved by developing a form factor that not only housed the entire range, but was able to communicate the company’s brand consistently, standing out from the competition.
Within a small period of time G7th had gained more retail real estate and greater brand awareness, increasing sales by 18% in a niche market which had not seen an increase in years, making a real impact with distributors, retailers and most importantly the guitarist.
”“We wanted our packaging to maximize the impact of the product on the retailers wall, and to communicate as much as possible about our brand as simply as possible. Bluefrog were quick to grasp exactly what was needed, and came up with creative and well researched solutions for us. The combination of technical expertise and design skills in a focused team gave us great results. We see the benefits in increased orders, more retail real estate and greater brand awareness.”Noel SheehanDirector - G7th The Guitar Capo Company