Our creativity as a product design company helps you to unlock new opportunities. 

While consumer satisfaction is key to commercial success, exceptional design considers every person that interacts with the product. Human, or People-Centred Design, factors in all the people involved through manufacture, delivery, installation and servicing, as well as the end user.

Human Centred Design is part of our iterative approach. Each stage of the design process is evaluated for the human factor; ergonomics, usability, physical and behavioural elements and empathy. We produce ergonomic models, create storyboards and roleplay to discover hidden issues and help evaluate potential solutions, observing how different people interact with products at different stages of the journey. The aim is to understand the needs of every person engaged throughout the lifecycle to deliver a better product experience for all.

Visual Brand Language is an element of product design that communicates a consistent brand message to consumers.  An established VBL is a shared DNA on which new products stand, clearly identifiable as part of your overall product family and helping you to stand out in the marketplace.

Our Consumer Product Design team will work with you to create a strong and identifiable brand presence for your products. We consider every aspect that will appeal to your customers and works cohesively with your business brand, values and company ethos. This includes colour, material and finish (CMF), fundamental styling cues and form, establishing a unique design language that can be implemented across all future products. Of course, we can also work within your existing VBL guidelines or evolve these to revitalise your product range.

To bring a great idea to life, every stakeholder must share the same vision. Only then can a project move forward with confidence and determination. Without exception, strong and effective communication is crucial to success. From the start of the design process, product visualisation is used to create images and media that confirm the direction of the project clearly. Throughout the project it can portray the materials and finish to be used in manufacture. In the final stages, visualisation can be used for market testing, sales and marketing.

Our team will create a strong visual representation of your product in the most appropriate form, sketches, photorealistic renders, product storyboards or animations. These can assist you in communicating your idea clearly with investors, focus groups and directors to promote a common understanding of the product concept.

Product graphics are more than just glossy labels and carefully positioned logos. In fact, they are the primary means of communication between the product and the user. Effective graphic design and placement impact the user experience, from the simplicity of an on/off switch to a complex control panel. Graphics play a particularly important role in specific situations, such as products used by the visually impaired. And when safety is paramount, effective graphic layouts and icons bring confidence and security.

Clear, concise product graphics can make the difference between a confusing product and one that’s great to own and use. By integrating this as part of our design solution, we ensure every aspect works cohesively with the design intent and visual brand language.

Packaging not only adds appeal to a product, it can be a persuasive factor in the purchasing process. A strong packaging design builds confidence and desirability before the physical product has been seen or touched. That’s why it’s essential there is a coherent brand message and seamless design process between packaging and product.

At Bluefrog Design, we understand that perfect packaging design has two purposes: powerful shelf-appeal and protection for the goods, both in harmony with your brand. This is why we take the time to refine your packaging design to be informative and provide the best possible user-experience. And at the same time, we consider every material used for sustainability, using eco-friendly and recycled materials wherever possible.