Skip to main content

Insights from Bluefrog Design on Product Design Trends in 2024

apple vision

Staying up to date with the developments in product design is crucial in a time where digital innovation is reshaping consumer landscapes. As we approach 2024 companies can look to these trends to differentiate themselves from competitors and meet the evolving needs of their target market. This article delves into the product design trends identified by Bluefrog Design that will have an impact on the market in 2024.

Scoot and Ride
Image Courtesy of: Scoot and Ride

Embracing Design as a Fundamental Principle

Sustainability is no longer a passing trend; it has become a fundamental principle in design. In 2024 the importance of eco-friendly and sustainable product design will continue to grow. Inspired by industry leaders such as Patagonia and AllBirds, Bluefrog Design recognises the increasing consumer demand for sustainably led products. By adopting practices, like using recyclable materials and optimising energy efficiency, our goal is to attract an eco-conscious market and contribute to global sustainability efforts.

Image Courtesy of: Google

Minimalism; The Essence of Contemporary Design

The minimalist design trend characterised by its simple lines and focus on functionality continues to gain popularity. Bluefrog Design predicts that this trend will dominate in 2024. Consumers are highly expected to favour designs that are easy to use, understand and visually appealing. This design philosophy aims to improve the user experience and ensure adaptability, in environments.

Image Courtesy of: Teenage Engineering

The Popularity of Vibrant Colours

Bright and lively colours are increasingly becoming an aspect of industrial design. At Bluefrog Design we leverage this trend by incorporating colours to enhance the product usability and emphasise key features. This approach not only adds to the appeal but also enhances functionality making products more intuitive and user friendly.


The Importance of Inclusive Design

Inclusivity in product design is gaining traction. At Bluefrog Design we are committed to creating products that are accessible to an audience where we can improve usability for users with varying abilities. This inclusive approach not aligns with our values but also expands our customer base and strengthens our brand image.

Apple WWCD23 Vision Pro EyeSight
Image Courtesy of: Apple

Augmented Realities Expanding Role

Augmented Reality (AR) is revolutionising how consumers interact with products. Bluefrog Design is at the forefront of developing AR and VR products. With global companies like Apple and Meta leading the way we will begin to see how they offer experiences that greatly enhance customer engagement. This integration is expected to be a trend in 2024 driven by advancements such, as Apple Vision Pro and Meta Quest.

Image Courtesy of: Muuto

Embracing Natural Tones and Materials

The use of tones and materials in product design is a growing trend. At Bluefrog Design we embrace this trend to create designs that resonate with consumers who seek a connection with nature and tranquillity. These friendly materials not reflect our awareness of the environment but also contribute to the creation of visually calming spaces.

Image Courtesy of: Humane

The Integration of AI in Product Design

We can expect to see products incorporating Artificial Intelligence (AI) in the future. This advancement leads to products that are more intuitive, adaptive and personalised. By integrating user AI we enhance personalisation. Improve interactions with AI assistants making our products better suited to individual user needs.

Invisible tech ikea
Image Courtesy of: Ikea

Blending Technology into Home Decor

The trend of products seamlessly blending into home aesthetics is gaining popularity. Bluefrog Design draws inspiration from this trend by creating products that are not functional but also effortlessly integrate into home environments. This redefines the user experience with technology.

3D printing

The Transformative Impact of 3D Printing

3D printing technology continues to revolutionise product design. Bluefrog Design harnesses this innovation for designs, prototyping and cost effective production. This allows for creativity and customization.

Image Courtesy of: Ikea

Forging Emotional Connections Through Design Narratives

Creating a connection with customers through design narratives is crucial for building brand loyalty. Bluefrog Designs primary focus revolves around eliciting emotions through the aesthetics, functionality and user experience of their products. This approach, like Patagonias dedication to sustainability, deeply resonates with consumers and fosters a connection based on shared values and ethical consumption.

In conclusion embracing these design trends is crucial for achieving success in the landscape of 2024. As a product design consultancy Bluefrog Design remains committed to embracing these trends in order to enhance our brand image and provide experiences for our customers. These trends encompass aspects such as sustainability and technological integration that are anticipated to dominate the market making adaptation indispensable for thriving in the evolving world of product design.

If you would like to see more on our services

If you would like to hear more on how we can improve the quality of your products or help with your product development, please contact Bluefrog Design at

FAQ’s on Product Design Trends

What's the next big design trend?

The next big design trend is expected to be sustainability-driven design, focusing on eco-friendly materials, energy efficiency, and circular economy principles. This trend emphasises minimal environmental impact and aligns with the growing consumer demand for products that are both environmentally responsible and aesthetically pleasing. It integrates innovative, recyclable materials and renewable energy sources, shaping a future where design and sustainability coexist seamlessly, reflecting a global shift towards more conscious consumption and production practices.

What is the future of product design?

The future of product design lies in integrating sustainability, user-centred design, and advanced technology. Emphasis will be on eco-friendly materials, efficient production processes, and designs that promote longevity and recyclability. Augmented Reality (AR), Artificial Intelligence (AI), and 3D printing are set to play significant roles, enhancing customization and user experience. The focus will increasingly be on creating intuitive, inclusive products that meet diverse user needs while balancing environmental consciousness and technological innovation.

Why use design trends?

Design trends are used to keep products relevant, appealing, and competitive in the market. They reflect current consumer preferences, technological advancements, and cultural shifts, ensuring that designs resonate with target audiences. Utilising trends helps businesses innovate, stand out, and connect emotionally with customers. By aligning with these trends, designers can create products that are not only functional but also culturally and aesthetically attuned to the times, enhancing user engagement and brand loyalty.

© Bluefrog Design Ltd 2024