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How Patenting and I.P. Play an Important Part in New Product Development?

The term ‘IP’ or intellectual property refers to unique, value-adding creations of the human intellect that result from human ingenuity,...

We’ve talked before about the importance of successful design being based on form following function. The style and appeal of...

if you are currently studying an industrial design academic program and want to prove your Industrial design abilities in "real...

Earlier this year Bluefrog Design were extremely proud to win an award at the British Engineering Excellence Awards 2019, alongside...

Is Product Design separate to Industrial Design? Can one exist without the other, or are they actually one and the...

The Medilink Innovation Day is the leading healthcare event in the East Midlands and is the “go to” event for...

It’s fair to say that we are inspired by technology. It has brought incredible changes to industry, in our homes...

In a world where technology advances on a daily basis, taking a long-term approach to any aspect of business might...

We’ve always said that innovative product design is all about people. We have regular contact with brands, experts and manufacturers....

Although new product development can be inspiring and a real adventure it’s important to remember that it should be profitable...