How packaging can maximise both product and brand awareness and drive sales…

Making your product stand out from the competition.

binäre option mit startguthaben The brief was simple: re-design the packaging and product graphics for the complete G7th Capo range. When we started this project G7th produced a range of 20 capos of all different shapes, sizes and colours, and the same was true for their packaging and product graphics. As lovely as each one was, there was no consistency across the pack construction, graphics or brand communication.

enter site Our plan was to unify the design of the packs to maximise the range’s impact on the retailer’s wall, reduce packaging inventory, and differentiate the different product types, emphasising the capo as the star attraction. This was achieved by developing a form factor that not only housed the entire range, but was able to communicate the company’s brand consistently, standing out from the competition.

get link Within a small period of time G7th had gained more retail real estate and greater brand awareness, increasing sales by 11% in a niche market which had not seen an increase in years, making a real impact with distributors, retailers and most importantly the guitarist.

opzioni binarie in 60 secondi Take a look at G7th complete range: www.g7th.com.

Services

see url Product Graphics, Product Design, Engineering Design, Prototyping

Client

go to site G7th

Project

go to link New packaging range for G7th Capos

Sector

follow Packaging