The Importance Of New Product Development Management.

Although new product development can be inspiring and a real adventure it’s important to remember that it should be profitable as financial and technical hazards are often involved. However, there are some very sound guidelines which can mitigate the risks and help you successfully manage the process.

 

For example, you should always ensure your product design thinking stems from a real consumer need. In other words: do your market research before investing too much time or money in your concept to make sure you are working towards a viable proposition.

 

It’s also vital you understand all the elements necessary to take your concept forward. Concentrate on its use, safety, manufacturing, standards, trends, costs, competitors, and keep an eye on the market place.
Make sure your product development timeline and planned budget covers the option for several design iterations as well as room for prototyping, testing and modifications to ensure your product is right first time for the market. Keep in mind this process is generally a marathon rather than a sprint.

 

you’ll certainly need a team prepared to give you reliable guidance with a considered design strategy and experienced

 

Recruit the right new product development consultants and manufacturers and seek their input at the earliest possible stage. Of course, the most appropriate partners will depend on your unique requirements, but you’ll certainly need a team prepared to give you reliable guidance with a considered design strategy and experienced enough to reduce any potential production problems. That’s where Bluefrog Design is ready to help.

 

Finally, ensure you consider everything that can bring about success and avert failure. These are usually simple issues to address such as ensuring the instructions clearly demonstrate how to use the product, but they can make a significant impact to the reception when your product is launched into the market.

 

You can see how this process works in more detail by following this link to our design and development process.